Infomart, Canada’s leading media consultancy, specializes in integrated media monitoring, research insights, brand solutions, executive summaries and corporate data. Seeing a huge revenue and market opportunity, Infomart knew it needed to update their nine year old legacy SaaS with new and unused data streams and offer real-time analytics to their customers.
Watch this recorded webcast as Infochimps CEO Jim Kaskade and Infomart Director of Platform and User Experience Jennifer Stein, discuss Infomart's transition from legacy infrastructure to a cloud-based platform for their core SaaS offering, in order to coalesce real-time, near-real-time and historical data for practically unlimited analysis. This webcast also addresses how Infomart and Infochimps:
- Built the application infrastructure in 3 months
- Enabled the integration of historical, near real-time and real-time data
- Gained sophisticated, holistic audience management
- Designed the architecture to support the legacy app migration